Curriculum

Digital Marketing

Digital Marketing Bootcamp in Bangalore with placement assistance
Digital  Marketing Bootcamp in Bangalore | The Valley Bootcamp

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing." The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.

Digital Marketing Average Salary:


INR 3,00,000/- to INR 10,00,000/-

Digital Marketing Course in Bangalore | The Valley Bootcamp
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Get your fundamentals right.Because we are Reliable.

All our digital marketers have more than 20 years of combined DM experience. You will be working with a Digital Marketing agency when you are studying at The Valley. This practical experience will help you excel in digital marketing.

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Assured Internship

You will be immediately placed in a Digital Marketing agency the moment you join The Valley Bootcamp. Working alongside with some of the amazing Digital Marketers will only help you better your skills at online marketing.

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Mentors.Learning and to educate.

All our mentors are US returns having studied in some of the prestigious universities. They have worked in companies like IBM Watson, PayPal, Akamai, etc. Their tremendous work experience and their love to teach will make sure that our students learn from experts.

Valley Experience

Valley experience is all about learning to do in an effective and proper way.
1.

Pre work

Before you get started with learning from valley, start your pre work. You will be given a certain amount of study material to finish before you start learning in valley.

2.

Learn at valley

At valley, you will immediately start working on certain case studies, you will start designing marketing strategies for different case studies and then assess each and every campaign. We give importance to an end-end Digital Marketing approach.

3.

Placement training

The moment you finish learning in the bootcamp, we directly start you placement training. This is again instructor led. We know what is usually asked in the interviews, and we prepare you exactly for that.

4.

Post valley bootcamp

We provide students support once they get placed too. You will have access to our instructors, study materials etc even after you graduate.

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Curriculum

Know the concepts that you are going to learn in weekly manner

This course will start with an introduction to Digital Marketing. The course covers all the topics needed to be a good Digital Marketer. We will provide you an understanding of how to effectively implement and optimize online marketing campaigns that shows the best results. We will take you from beginner to advance level and by the end of this course you will know everything required to excel at the career of digital marketing. You will understand how to develop strategies to market a product or services online by integrating various online campaigns to get the brand's message out to prospects. The online promotions and campaigns can be carried out on various digital marketing platforms like, PPC, SEM, SEO, email, content and social media. You will be taught how to use them effectively which will help the campaigns to succeed.

Download the Curriculum

Syllabus.

Take a look at our syllabus teaching methods.

Weeks (12)

Basics of marketing, Introduction to digital marketing.
  • Importance of marketing and branding
  • What is marketing
  • Different types of marketing activities
  • Key functions of marketing
  • B2B vs B2C marketing
  • Concept of 7p
  • SWOT analysis
  • What is branding
  • Developing brand identity
  • Various components of digital marketing
  • Digital marketing channels
  • Online marketing research
Website Development Basics, Creating A Wordpress Website.
  • Types of websites
  • Understanding key terms
  • Website technologies
  • Domain
  • Hosting
  • Planning a website
  • CPanel
  • Configuring Wordpress
  • Plugins
  • Customizing wordpress
Graphic Designing
  • Graphic designing fundamentals
  • Designing ad banners using photoshop
  • Designing social media posts using photoshop
  • Using Canva
  • Using Illustrator
Search Engine Optimization
  • What is SEO
  • Factors effecting rankings
  • Keyword research
  • On-page SEO
  • Content creation for SEO
  • HTML optimisation
  • Domain Authority, Page Authority, Trust Flow, Citation Flow
  • Off-page SEO
  • Google Search Console
  • Google My Business
  • Introduction to Google Analytics
  • Hacks to improve SEO performance at an accelerated rate
  • SEO Audits
  • Useful tools
Social Media Marketing.
  • Choosing the right social platforms for a business
  • Optimising Facebook page for business
  • Optimising Linkedin profile and company page
  • Optimising Twitter for business
  • Types of social media posts
  • Social media campaigns
  • Social media management tools
  • Boosting posts
  • Growth hacking tools for social media
Online Reputation Management, Content Marketing
  • Activities included
  • Listening tools
  • Appropriate responses and approval from client
  • Introduction to blogging
  • Blogging best practices
  • Understanding inbound marketing
  • Generating content ideas for business
  • Content promotion
  • Popular content platforms
Paid marketing / Online Advertising
  • Types of paid campaign
  • Search Ads on Google
  • Online advertisement ecosystem
  • Google display ads
  • Facebook ads
  • Twitter ads
  • Linkedin ads
  • Remarketing ads and funnels
  • Creating digital campaigns
Video Marketing, Mobile Marketing.
  • Why video marketing is important
  • Different types of videos
  • Promoting your video organically
  • Paid video ads (Google Ads)
  • Introduction
  • SMS marketing
  • Whatsapp marketing
  • Mobile website optimisation
  • App Store Optimisation
  • Google mobile ads
  • Facebook mobile ads
  • App analytics
Affiliate Marketing, Google Analytics.
  • Types of affiliate programs
  • When should you be using affiliate marketing
  • Best affiliate marketing companies
  • Fundamentals of web analytics
  • Dimensions and Metrics
  • Essential Google Analytics reports
  • Installing tracking code
  • Advanced reports
  • Building custom dashboards
  • Google Tag Manager
Email Marketing, Ecommerce, Conversion rate optimisation
  • Importance of email marketing
  • Writing effective emails
  • Drip email campaigns
  • Emailing infrastructure
  • How to ensure deliverability
  • Email marketing checklist
  • Introduction to ecommerce basics
  • Ecommerce website technologies
  • Google Merchant Centre
  • Google shopping ads
  • Ecommerce SEO
  • Ecommerce analytics tracking
  • Dynamic remarketing
  • Ecommerce marketplaces
  • Conversion rate heuristic
  • Inverted funnel
  • Value Propositions
  • Psychological frameworks
  • Creating landing pages
  • A/B testing
  • Usage testing
  • Case Studies
Marketing Technology, Growth Hacking, Digital Marketing Strategy Creation
  • Marketing Automation
  • Customer Data Platform
  • Data Management Platforms
  • Customer journey builder
  • Content recommendation engines
  • Marketing cloud
  • Selecting MarTech stack
  • Introduction to growth hacking
  • Who is a growth hacker?
  • The AARRR model
  • Growth hacking tactics
  • A/B testing in growth hacking
  • Case studies
  • Understanding the target audience
  • Deciding channels for acquisition
  • Deciding activities for various stages of the sales funnel
  • Budgeting and estimation
  • Detailed strategy creation

Placement Assurance.

You graduate from Valley and you will get jobs.

Online presence

Once you graduate, you will have strong and unique portfolio presence. You will be doing close to 3 projects during the class hours. We help you increase your marketability along with helping you to learn to code.

Excellent placement team

We have a top notch placement team which is constantly looking to place our candidates into various companies. Our proven track record in placement is an example on how good our placement team is.

Practice, practice, practice

And at last, you will undergo rigorous practise sessions in the form of mock interviews, case study discussions, digital marketing strategies, group discussions etc.

Course Details.

Digital Marketin

You can learn lot of things nd can have fun in this course

  • Placement Assistance
  • 100% Job Assistance
  • Advanced Mentoring
  • Fun in Learning
  • Educative Materials
  • Sophisticated Environment
  • Duration: 6th July 2019 - 22nd Sept 2019
  • Timings: Monday-Thursday (9am-5pm) Sat-Sun(11am-5pm)( IST )
  • Complex Problems Solving Methods
  • Hands on training.

Money Back Gaurantee

We pride ourselves in giving quality education and helping students with placements, if you don't get a job within 6 months of course completion, we will refund you. Check eligibility criteria: You need to clear 2 tests and complete all assignments and projects.

6th July 2019
75,000/- inclusive of all taxes

Our Mentors

Nandeesh Hasbi

Nandeesh Hasbi

Sunil D Shashidhara

Sunil D Shashidhara

Sankalp Shettar

Sankalp Shettar

You can take courses now and can pay later

We partnered with Propelld to provide our students with the education loan

Founded by ex-I bankers and consultants, Propelld goes beyond traditional CIBIL scores to value a student based on not just his current creditworthiness but signals that show his potential. We see a lot of factors to this effect and reward a student's performance to identify high-quality borrowers in spite of limited credit or work history.